Notice of Price Increase ~ May 1, 2008

I want to let zena moon customers know that effective May 1, 2008 our candle prices are going up. The new prices will be:

2 x 3 small pillar - $10
2 x 6 medium pillar - $15
3 x 7 large pillar - $22
3 x 8 obelisk - $18
2½ x 3½ affirmation & element - $12
3 x 4 animal totem - $18
2½ x 3½ prayer - $14

I know this may seem like a steep hike, but in reality it's exactly parallel to the rising costs of our materials. Since our last price increase in 2003 we’ve absorbed a 30% increase in the cost of wax alone, plus significant increases in labor, scent, utilities and other materials which go into making our hand-crafted candles. I have avoided raising prices as long as possible -- too long, to be honest -- but to keep the company healthy and my dogs fed I need to face the inevitable.

We will still offer free shipping over $30 every full moon as well as special new moon discounts available to our newsletter subscribers (sign up here). You can also save a whopping 50% every day by shopping The Island of Misfit Candles.

Price increases are never easy, which is why this is only the second one I've done throughout zena moon's nearly 9 years in business. It's no secret that women business owners especially struggle with valuing their work and setting fair prices. So, if you don't have an accountant who actually pays attention to your Profit & Loss statement and works with you to keep your company solvent, I highly recommend finding one ASAP! Before hiring my new accountant I was pretty much operating in the dark in some areas, and that is one dumb way to run a business. Especially a business that reflects your heart and soul (which are of great value).

Thanks for your support, loyalty and patronage. I'm grateful beyond measure!

Comments

[patti digh]

Your gorgeous, amazing, soulful, beautiful, surprising, delightful candles are worth every single penny, no matter what the price.

[Rick]

It's great that you are willing to offer the explanation you did, Carla, but I have to admit I like Patti's explanation better!

Still a bargain, even if the price had to go up so that you could still afford to make them!

[Jane]

Hi Carla! I work for a small, caring, compassionate company. For 6 years we have tried to give the best quality possible and keep the pricing down. But life is what happens while we're doing business. Prices have to go up. We found that our loyal customers have hardly said a word when we have to increase. Your product looks amazing and your heart and soul are so reflected in your business. I adore the concept of "Island of Misfit Candles"!!!

Lots of love and light to you..
Jane

[Bob]

I'm always meeting women from the Island of Misfit Online Dates ... and man, lemme tell you, the emotional price hikes have been BRUTAL.

But enough about me, you gotta do what you gotta do to stay solvent in today's candleworks environment, gone are the days of drunken wax executives on Lear jets groping the muscular yet tentative thighs of their hot secretaries, gone are the days of the wax.com booms where every venture capitalist had a scented candle perched precariously on the dash of his/her Lexus convertible next to a coke spoon, gone indeed are the days where kids all wanted to grow up and be butchers, bakers or candlestickmakers.

Babe, charge what you gotta charge. We'll burn a light for you.

/cracks self up

[dream]

I'm with ya - will be placing an order sooooon.